Video Best Practices

The following issues can be approved but MIGHT be rejected by DSPs (e.g. VEVO/Apple Music):

  • Hash tags 
  • Scrolling credits accompanying music and visuals
  • The following displayed for no more than 3 seconds at end of video:

    Album Single Pack Shots (Cover Art)Logos: Record Label, Management, Production Company, Charitable Foundation

     

The following issues WILL FAIL at Apple Music. They will also FAIL at Vevo (unless pre-approved):

  • Release Dates (including Coming Soon and Out Now)
  • Logo Bugs / Chyrons / Lower Third Graphics
  • Burned in Logos
  • Brand or Product Logos
  • Digital/Physical retail or DSP callouts/buttons
  • URLs / Twitter Handles / Instagram Handles
  • Text credits on a static screen with no music (i.e. title cards.)
  • Missing black frame at the beginning and end of the video

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