Music Video Editorial Policy

Apple holds strict policies for video content. Check the rules out:

Visual considerations:

No perceivable defects or visual degradation. Content must have been converted correctly from source material, and must not have been upconverted during editing. No digital artefacts, pixelation, or interlacing issues from any analogue source. No dropouts or corruption in the video stream.
Do not upscale; submit content in its native pixel dimensions. SD content that has been upconverted to HD will not be accepted (SD must be submitted in its native form as SD).
The video must begin and end with black: at least one frame of 100% pure digital black at start and finish.
Visible text - some is acceptable (eg. key credits), but some is not (eg. logos, URLs, email addresses, phone numbers, advertising or up-selling to any website or service). Any text that promotes any brand or service, beyond simple crediting that is directly related to the video itself, is not permitted.
Explicit material is accepted if the product metadata denotes the content as explicit. Pornography is not accepted.

See Apple's Style Guide for further video quality concerns.

Music videos must contain one sound recording (ie. track or song) only.
Ensure there are no perceivable defects in the audio stream, for example unintended noise, static or dropouts.

The screengrab must be a still taken from the actual video, not an image from any other source. Areas of black/inactive pixels must be removed from the screengrab. This may require zooming in on the active image area to ensure it fills the visible dimensions. When doing so, ensure that artefacts are not introduced and that image quality is maintained to the highest degree possible.
The image should contain little or no motion blur.
It is preferred that the image is aesthetically pleasing/flattering (eg. not an image that has the artist with their eyes closed or contorting their face, or in the middle of fast movement and blur).
Explicit material is not accepted.
No image degradation or fuzziness that may have been caused by upscaling from a smaller resolution source.
No blur, pixelisation/file corruption or damage. If the video is interlaced, ensure that the screengrab has been deinterlaced.